Largest Health Insurance CompaniesBiggest health insurance companies
In spite of their large dimensions, the largest health insurance funds have a high priority in customer care.
However, a new study by Landor, a world leading provider of Branding advice and services, shows that this is not really what the consumer thinks. Indeed, according to the latest Landor magazine Landor Pululse, consumer confidence is that the largest insurance companies are caring for them and rank high in the "Cares for Customers" class.
Anthem, Blue Cross Blue Shield, Humana, Kaiser Permanente and United HealthCare all had a powerful perception of "Cares for Customers" and ranked in the top 70th percent of over 3,000 brand names in all category groups, according to the United States BrandAsset Valuator 2017, the data base used by Landor in its analyses. Consumers' happiness with these insurance companies goes beyond pure client service, with values strongly associated with other touch-sensitive characteristics such as reliability, friendliness and trustworthiness.
Continuing to outpace all industries in the process of digitization and consumer need for on-demand services, health insurance companies have the potential to enhance the value of "innovative"; many, such as Aetna, Cigna and United HealthCare, are now below 50 years of age. However, since insurance companies are innovating with technology, they also need to keep their high tone score.
The latest partnerships, such as CVS and Aetna, Rite Aid and Albertson, Cigna and Express Scripts as well as Walgreens and Humana, revolutionize the present health infrastructure. And disrupters like Amazon, Apple and Alphabet/Oscar Health want to re-invent the healthcare system. Insurance, physician services and chemist's are united under one umbrella so that the consumer can cover all health needs from a single source.
Those franchises will rely on technologies to make this 360-degree healthcare experiences smooth across a number of different devices. Landor and Landor on health care rely on the results of the BrandAsset Valuator (BAV) from the USA 2017, the world's largest data base for the recognition of health labels. Comparing the stats of some of the largest health insurers in the United States, such as Aetna, Anthem, Blue Cross Blue Shield, Cigna, EmblemHealth, Humana, Kaiser Permanente and United HealthCare.
Landor Pulse used BrandAsset Valuator (BAV) figures from 17,000 US customers in the second half of 2017 to analyze BrandAsset Valuator's perception of and confidence in key health-care brands. BAV, with more than 20 years of consumption information, is the world's largest and most lasting survey of market perception and market power.
Built on the four cornerstones of differentiation, relevancy, esteem und insight, the unique historical and prognostic insight provides a unique insight into how your brand's business is built, managed and tracked. More than 55,000 trademarks worldwide, over a dozen key figures and attitude issues. The BAV is part of the Young & Rubicam Group, a corporate alliance that incorporates Landor.
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